The world has changed in recent years, and consumers are no longer using their personal computers to observe the online world. Instead, they rely on their mobile devices. In fact, in 2020 alone, there were almost 7 billion mobile users worldwide using their phones regularly, with 61% of people checking their phones right after waking up. Real estate agents and brokers need to focus on building their profiles to match this shift to mobile.
Real estate is a people-first business, so your mobile-first business profile should be about people. While focusing on the tech, do not forget that you’re doing it for the end consumers: your clients. You don’t simply optimize your business profile for mobile; you optimize it for people.
This session will dive into some key strategies you can implement today to build a mobile-first profile for your real estate business, including best practices for your website/landing page and your marketing approach.