Gamification is an online marketing technique to encourage engagement with a product or service through game playing (e.g., point scoring, competition with others, rules of play). For example, leverage your real estate sphere, team, and office is a friendly competition to bring more exposure to you and your business. Create competition and get people talking about your business with games that engage and challenge. Use Canva Templates to create a “who marketed it best” game. Produce a monthly game to win a coveted “Hot Seat” and display your knowledge while coaching your agents and attracting new agents to you.