The Art of Negotiating; Hold 'Em or Fold 'Em -

The Art of Negotiating; Hold ‘Em or Fold ‘Em


The course identifies the 4 powerful phases of the negotiating process engaged in commercial lease or sales negotiations. Learn to identify a “distributive” vs. “integrative” negotiator. The course unveils the critical steps prior to actual negotiating session for a “win-win” transaction, identifying alternative tactics and counter tactics employed and 14 different strategies that can be used during a “heated” negotiation session. Learn to “win” to increase your revenue production. If you want to gain a leading step on your competition and take your “game” to the next level then this powerful course is for you.

Brought to you by SIOR®


Conference & Expo
Nov. 12-15, 2021 | San Diego

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