A Complete Content Marketing Crash Course for Sales and Investment Professionals Cold Calling. Door Knocking. Endless (and expensive) mailing lists. Lead gen that doesn’t generate real leads. There's a better way! A real, robust content marketing plan can help you create a real estate business that is constantly bringing you new leads and new clients. Find out how to create a multi-platform approach that draws warm leads to you and gets them excited to meet you and ready to work before that first appointment.